This is a screenshot for the search term “vegan food.” I even have place red boxes round the distance from search aka proximity of every of the 3 leads to the native pack for that search term. These businesses ar within the least proximate order. and also the reason why is pretty straightforward, proximity isn’t as necessary as relevance/searcher intent once it involves native searches. I used arrows to spotlight the class of every of those businesses. the primary 2 ar actual vegetarian restaurants, and also the third may be a Peruvian rotisserie that has vegetarian and feeder choices. Were proximity, or different factors that weren’t regarding searcher intent, Google’s #1 ranking issue then Google would be leading users to dangerous search results. kind of like causing a vegetarian to a rotisserie chicken joint. conjointly value noting is that Native Foods, as a well-established vegetarian chain, is that the most outstanding of the 3 businesses.
Dan, why will that matter? Plainly place, i believe this result shows that there isn’t a “number one ranking factor” once it involves native search. Google’s native search rule is trimodal and is concentrated on relevancy, prominence, AND proximity. therefore keep calm, and native SEO on!
If you’re Seabirds room in an exceedingly case like this, however does one beat Native Foods Cafe? Proximity ar just about out, therefore you’re stuck fighting for prominence against a 7-city chain with a web site that holds 20+ prosecutor over you. Is Seabirds room resigned to taking part in ordinal fiddle once it involves drawing those OCC students?